The Sustainable Food Center will open the new farmer’s market on March 20, and while it’s not the only farmer’s market on Austin’s east side, it is the only farmer’s market in the state that will accept electronic payment from the SNAP and WIC programs, those federally funded food programs for the poor and women and children.
It’s also the only farmer’s market in the state using the new Double Dollar Incentive Program. More on that below.
First, the new location: SFC Farmers’ Market East, will operate weekly from 10 am to 1 pm on Tuesdays at the YMCA East, 5315 Ed Bluestein (Hwy. 183 at 51st Street). (SEE MAP)
Next, here’s what makes this one special: “This farmers’ market will help fill the long-identified gap in northeast Austin where access to fresh, local food is limited,” said SFC executive director Ronda Rutledge. “This particular market will include incentives of matching dollars to be given to shoppers who use their SNAP and WIC fruits and vegetable benefits for purchases weekly,” she says, describing the Double Dollar Incentive Program, which doubles the value of any purchase made with SNAP dollars at farmers markets, up to $20 a week.
And here’s what makes it great: The East market will also host a tasting tent that alternates weekly with short cooking demos featuring recipes from The Happy Kitchen/La Cocina Alegre™. The market is also located where green space, trees, a playing field and playground are readily accessible. “We’re grateful for our programmatic partnership with the YMCA and look forward to the cross-programming possibilities at this new farmers’ market site,” said Ronda.
There will be at least 10 vegetable and fruit farmers at this market, along with several ranchers and farmers who will bring meats, eggs, honey and dairy. In addition, the SFC Farmers’ Market East will consist of farmers’ market food vendors that sell breakfast foods such as tamales, tacos, and more.
And to make it fun: The March 20th kickoff will include grand opening ceremonies and special music, cooking and tasting, children’s activities, YMCA activities, door prizes and giveaways. The DDIP program at this market is made possible through funding from St. David’s Foundation, Texas Department of Agriculture, USDA, FarmAid and Wholesome Wave.
For more information about the markets, see www.sfcfarmersmarket.org. Also see www.sustainablefoodcenter.org.
Filed under: Community Services, Learning opportunities, Poverty/Basic Needs, The business of nonprofits | Tagged: Austin, center, DDIP, eastside, farmers, food, fruits, insecurity, market, SNAP, sustainable, vegetables, WIC | Leave a Comment »












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