I love when local businesses find a cool way to help local nonprofits.
I don’t know why it’s different from what Macy’s does… wait! Yes, I do!
It’s different because it’s local and because, again, Macy’s “Shop for a Cause” event is yucky.
Macy’s asks nonprofits to sell $5 shopping passes to customers that would give customers an extra 20% off on this one day in September. Usually, Macy’s runs 20%-off coupons in the paper (aka, buys an expensive newspaper ad), which are available to anyone who buys a paper for 50 cents. What “Shop for a Cause” does it put the burden on nonprofits to hawk their coupons (aka “$5 shopping pass”) - except nonprofits get to keep the $5. Gee, thanks.
Now if any local nonprofits do participate in this, I hope it goes really well for you. I know you need a variety of revenue streams to stay afloat these days, and I hope this works out to be one.
But then we get local Austin businesses like Hem Jeans, this super-cool denim store born and raised in Austin. From August 13 – 31, when you bring in a gently worn pair of jeans to Hem Jeans, they give the jeans to SafePlace and give you $40 off a new pair.
No special “shopping pass” needed, other than a pair of jeans that don’t fit you anyway. An Austin business giving to an Austin charity. Nice.