Inside the April 5 issue of the Chronicle of Philanthropy.
This just came in today … and it’s freaky. I’m trying to be more articulate, but I seem to revert to an 11 year old when I see a photo of myself.
A lot of what I do is try to get organizations and people (Austin Community Foundation) in print media and, on the flip side, put organizations and people in print media (GivingCity Austin). So it’s freaky to see a story about myself and ACF and GivingCity in print media. It’s another dimension. Worlds collide.
There are a million personal reasons why this story in the Chronicle of Philanthropy is so thrilling. But it also means this, I think: That stories in philanthropy have the power to move people.
As a marketing tool, stories can drive an action and help people understand an issue. As content, they can inspire people and stir emotions.
All together, curated into one little magazine every quarter, these stories paint a picture of a city with a great, big heart.
Monica,
I just read about you and the publication in the Chronicle. Great work. Perhaps you’d consider doing a webinar/conference call for other like-minded leaders around the country who want to initiate similar efforts, if you haven’t done so already?
We in NYC need some publications like this–perhaps scaled to sections of boroughs rather than the whole city (e.g. at the Community Board level, if you’ll recall from your time here).
Best wishes in your efforts.
Thanks, Howard. I chatted with the Chronicle about a webinar or live chat, so that might be in the works. If you follow this blog, you’ll be sure to hear about it if it happens.
I can see a GivingCity Brooklyn. I think GC is different, and in some ways better, than a beat reporter (re: the loss of the beat reporter at the New York Times). No doubt a story in a city-wide (or national in the case of the Times) can raise awareness about a cause or nonprofit. But GC aims to offer actionable, how-to content as well as content for people already somewhat engaged in local philanthropy. I don’t think that exists in any publication out there today, and I do think people want that information and guidance.