On June 24, 2015, more than 80 guests attended the GivingCity Austin panel discussion titled #ContentThatMatters at Google Fiber Space. Panelists included Aaron Weiss of One Story Productions, Mando Rayo of Mando Rayo + Collective, Marty Butler of The Butler Bros and Rachel Clemens of Creative Suitcase. Monica Maldonado Williams, founder of GivingCity Austin, moderated the panel.
Panelists shared ideas for telling better stories, making your stories more effective, creating a storytelling strategy and reaching targeted audiences. Most of the audience were nonprofit professionals and social impact creatives.
Photos by Lauren Gerson.