…in three easy steps!
1. Just start doing it. Blogs are free. Go to free events. Lose your inhibitions and introduce yourself to people you want to meet. Learn and keep an open mind.
2. Make business cards and tell people what you’re doing. Blog about the events. Talk a great art director into designing it. Start working on the content.
3. Work on more content. Keep telling yourself that it’s all going to get published in a new magazine.” (If you don’t believe it, no one else will. Working on it like it’s real is the only way you’re going to get it out the door.) Then publish it in your new magazine, which is a downloadable PDF from your blog, and send the link to everyone you know, including your mother.
If you missed my RISE Austin 2009 session earlier today, that’s the Clifs Notes version. If you’d like the entire PowerPoint presentation, you can download it here.
UPDATE: Since those is still among the most popular posts on GivingCity, I thought I would add some more advice for those just starting.
But first let me add this: I’m still busting my ass making this magazine. There are no shortcuts, but there are simple steps you can’t take pretty quickly. And if you’re still looking for a shortcut, here’s one: Stop researching on the Internet and just start your magazine already!
A. Make sure you realize that your magazine has multiple audiences. Readers, first and foremost, yes, but also your advertisers. Dont think of them as the necessary evil forgetting your magazine out. On the contrary, your readers want to connect with these advertisers. If they’re reading your magazine because they love hip-hop or pit bulls or organic food as much as you do, then they probably spend money on this passion and are looking for businesses that offer products and services they want.
B. Which leads me to this: Before you ask a single business to buy an ad, ask them what they need, if advertising has worked for them in the past, what does work for them. Ask them for advice, for content ideas, distribution ideas, cover lines, writers, whatever. Remember, they’re entrepreneurs just like you are. They share your passion. Make sure they know you are looking for a business relationsnot just a check.
C. Don’t overlook the power of an event. Don’t wait until youhave thousands of people reading your magazine every month, all you need is about 25 followers to start planning and publicizing your event. Make it appropriate to your content –barbecue hamburger cookout at the dog run park for your pit bull magazine, plan a meetup at a bar before a show for your hip-hop magazine…. It’s not about having some huge blow-out, rather it’s about getting like-minded people together to meet in a fun social setting. Everyone will love you for it, and they’ll talk about it with their friends. just make sure you have copies of your magazine on hand.
Ugh, I could bootstrap magazines all day, it for now it’s back to work on mine. Good luck!