Yesterday, I posted about Rio Grande’s Philanthropy Week, during which they’re donating 10% of bar sales during happy hour to a different nonprofit each day. You can see the details here.
Lots of local businesses contribute a portion of their sales to a local nonprofit from time to time. Why? Is there anything in it for them besides the potential for profit?
The fact is, it takes lots of planning and coordination with a local nonprofit – and probably an accountant – to make the whole thing work. So it can’t all just be about attracting customers. Plus, if you do use it to attract customers, the fact is you’re only going to attract a certain kind of customer – the kind that has a conscience. Most other restaurants don’t care if their customers have consciences or not; they kinda just want your business.
So it is special when a restaurant hosts a “philanthropy week,” like Rio Grande is doing this week. The thing is, restaurant owners are people, too. Duh. When they feel compelled to give back, they usually do so through their business, creating a win-win for the community: You get a nice drink, they get a little money, and a local charity gets a little money. Why not?
Here’s a real live restaurant owner – a person! – talking about why his restaurant, Rio Grande, is giving back.