Mayor Adler and Council Member Harper-Madison urge business leaders to adopt family-friendly business practices

early matters greater austin

Today, Mayor Steve Adler, in partnership with City Council Member Natasha Harper-Madison and Early Matters Greater Austin (EMGA), announced the launch of the Family-Friendly Workplace initiative. Over 25 business leaders joined the Mayor at City Hall to kick off the program.

Austin’s leading businesses make family-friendly business practices a priority,” said Austin Mayor Steve Adler. “The Family-Friendly Toolkit will be a great way for other businesses to support their workers. In this town, it’s a key to success.”

Council Member Natasha Harper-Madison thanked EMGA for their leadership in bringing businesses to the table and has a goal to make City Hall more family-friendly to staffers and the public.

The Family-Friendly Workplace initiative comes at a time when more than 26% of full-time employees in Austin have children under age five and 83% of millennials say they would leave their current job for one with more family-friendly benefits. In Austin, competition to recruit and retain talent is fierce and employers face a growing skills gap within the workforce. However, family-friendly employers find they have a competitive advantage in attracting and retaining skilled employees.

“In the mid 90’s we created the ‘T3 and Under’ program, allowing moms and dads to bring their new babies to work,” Gay Gaddis, CEO and Founder of T3 said. “It was very avant-garde at the time. I was at risk of losing some of my best people, so we had to take steps. More than 100 babies later, it was one of the best decisions I have ever made. Investing in family-friendly workplaces pays off in spades.”

EMGA created the “Family-Friendly Workplace Toolkit” as a resource outlining evidence-based practices employers can implement to attract and retain skilled employees, as well as providing relevant local resources for employees and their families. Family-friendly policies can help families build safe, stable and nurturing environments for their young children. The Family-Friendly Toolkit is endorsed by the Austin Chamber of Commerce.

Any business in the Greater Austin area can join this movement. To request an assessment or learn more about becoming a Family-Friendly Workplace, visit

About Early Matters Greater Austin

This is a critical time for Austin’s business leaders to lend their experience, influence and voice to reinvent early childhood education in Austin. Early Matters Greater Austin can change the trajectory of early learning by:

  • Raising awareness about the importance of investing in high quality early learning today for a strong economy tomorrow.
  • Influencing public policy at the local and state level, including advocacy visits with elected officials.
  • Championing family friendly workplace policies and practices.
  • Providing business, innovation, or issue-area expertise to organizations within the early childhood sector.
  • Recruiting members to join the cause through business and personal relationships.
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