Raise money? Run, don’t walk, to sign up for this course.

Nonprofit professionals who tool the "Principles & Techniques" course in 2011, at The Long Center.

A sign that Austin philanthropy is growing up: World-class fundraisers.

The Association of Fundraising Professionals Austin Chapter is home to many successful development pros, men and women who care deeply about connecting generous people with the causes they care about. They’re also an ambitious bunch. That’s why last year they jumped all over the Fund Raising School.

Last year the Fund Raising School came to Austin with the course, “Principles & Techniques,” an internationally recognized, four-day intensive course that lives at Indiana University. AFP Austin and the Austin Community Foundation took a chance by inviting them, but it paid off: The course was packed, the students raved and AFP and ACF congratulated each other for moving the local development profession up another notch.

Well, great news: Principles & Techniques is back, March 19 – 22 at The Long Center. Of course, you’re wondering why sign up now when you can always take it someday in Indiana….but I want you to do a little math: You can take the course in Indiana just about any time for about $1,500. But you’d have to fly there ($400), stay in a hotel ($800), eat out ($250), do a little sight-seeing (free…what’s in Indianapolis?) and give your kids a kiss goodnight on Skype. That’s a lot of money. You don’t want to do that.

Stay here in Austin with us, take the course with your colleagues who are working the same market you are. Really, it’s invaluable to have that experience right here where you work. And if you need any help convincing your boss, just tell her you can get an early bird discount if you register now, by January 31. That’s the entire course and everything below for just $1,250. Seriously, consider registering now


(I have the evaluation and I could not find a negative comment, honestly.)

“I began this course operating by intuition (not always correct) and a shotgun approach. I learned a systematic, best practice, well-tested model. This class took my fear out of fundraising and ignited my excitement to put this into practice. I am just getting a Development Director in my budget and know what to look for.”

“Room full of intelligent professionals gathered with trained experts for learning, exchange, development. A solid week to focus only on fundraising.”

“The single best fundraising course I’ve ever been to – after having spent more than 2 decades in fundraising. I really needed to learn these time-tested basics.”

Now, the details, from the flyer:

Association of Fundraising Professionals Greater Austin and the Austin Community Foundation are bringing the Center for Philanthropy at Indiana University’s dynamic ‘Principles & Technique of Fundraising’ course to Austin March 19-22!

Principles & Techniques is Indiana University’s baseline course for all of The Fund Raising School courses.  The course will be taught by IU Center for Philanthropy Faculty members, Dr. Tim Seiler and Deborah Eschenbacher, M.A.

Recognized internationally, Principles & Techniques gives you the foundation and inspiration to lead your nonprofit to its financial goals. It provides you with the framework for operating a successful total development program. It is an intensive five-day, A-through-Z training program that is the basis for the rest of the School’s courses.

You’ll Learn How To

  • Identify and validate prospective donors
  • Manage the fundraising process
  • Use research to match a donor’s interests and needs with your nonprofit ‘s mission and goals
  • Build an annual fund donor base that keeps on giving
  • Manage the process of raising money
  • Recognize planned giving benefits to your donors and to your nonprofit
  • Structurea successful solicitation
  • Respond to challenges and ethical dilemmas with professional skill.

What You’ll Receive

  • a comprehensive 700-page Study Guide plus an accompanying workbook
  • Gift club ideas
  • Board Strengths Inventory
  • Donor evaluation forms
  • Invaluable bibliography from the Center on Philanthropy at Indiana University
  • Formulas for establishing best-practice benchmarks
  • A chance to network and build long-lasting, cross-mentoring relationships with other professionals.
  • The Fundraising Cube

Early Bird Registration open now – SAVE $250!

Register Online

Before Jan. 31, 2012, $1250 AFP members/$1500 non-members. After January 31, 2012, tuition is $1500 for all.  Payments must be paid in full by March 1, 2012.  No refunds for cancellations will made after March 1, 2012.

A limited number of partial scholarships are available.  Please submit your application online by February 29, 2012.  Recipients will be notified by March 10, 2012.


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