It was another nail-biter this year, as the last of the donations rushed in before the 24-hour giving day was over. And in the end, as to whether Austin philanthropy is expanding, the numbers speak for themselves.
In its third year, Amplify Austin exceeded its fundraising goal, raising $7,715,391 for 514 local charities. The frenzy took place online, in emails and at “watch” parties across the city during I Live Here, I Give Here’s (ILHIGH) 24-hour day of giving, which began at 6 p.m. on March 5, 2015 and concluded at 6 p.m. on March 6, 2015.
[Note: Because local businesses and organizations often provide matching funds and donations for specific causes without reporting these gifts to I Live Here, I Give Here, the total amount donated during Amplify Austin is likely far beyond the $7,715,391 million total reported.]
“Individual and corporate donors have come through for our community in a big way,” Tom Spencer, executive director of ILHIGH said. “Not only did Amplify Austin raise more than $7.7 million, it also raised awareness of the great services provided by our local nonprofits, and it is our hope that donors will continue to give where they live. We’re extremely excited to have the opportunity to support these nonprofits which, in turn, support our community.”
Grand prizes ($5,000 each) were given to nonprofits for the most funds raised before midnight, the most funds raised by a large nonprofit in 24 hours and the most funds raised by a small nonprofit in 24 hours, as well as the nonprofit with the most volunteer fundraisers. Hourly prizes ($1,000) were also given for the most funds raised per hour, as well as the most donors per hour. All prize winners can be found at AmplifyATX.org.
Included in the total is the generous $1-million donation by St. David’s Foundation, which matched funds for its nonprofit grant partners, as well as a donation by lead corporate sponsor, University Federal Credit Union. Additional sponsors included Whole Foods, Seton Healthcare Family, Dell Computers, Cirrus Logic, Tableau Foundation, Lone Star Overnight and Lee & Roger Kintzel. These sponsorships provided funds for the incentive match pool to proportionally match the amount raised by each nonprofit.
The funds raised through Amplify Austin benefit nonprofit organizations in seven Central Texas counties, including Travis, Hays, Williamson, Burnet, Bastrop, Caldwell and Blanco Counties.
(For the first time, GivingCity Austin participated in the event beyond its role as media sponsor. As a result, GivingCity was able to meet and exceed its modest goal of $1,000, for a total of $1,450. Thanks to everyone who supports our work.)
Coverage of Philanthropy stories comes from St. David’s Foundation.