It goes without saying that we should be generous all year round. But nonprofits shouldn’t take it personally if donors and volunteers seem to only show up around the holidays.
Some of these people might focus on one cause most of the year, then get extra generous in December. Or they may volunteer at their school or church all year long and decide to take on more hours outside those venues around the holidays.
Or they may be people who just don’t think about it all year. Not that they’re greedy, just that it doesn’t occur to them that there are needs and they can help. We’ve all lived inside our bubbles from time to time.
The burden is on nonprofits. If you only get these people at the end of the year, take advantage of having their attention. Make it a great experience. Say “thank you” in a creative way. Reach out to them with your needs and let them know about other opportunities to give back during the other 10 months of the year.
It’s almost time. Get your welcome mats ready!