JUNE 24: Learn to tell your nonprofit’s best stories




Every nonprofit has a story to tell, one that crystallizes the reasons they do what they do. That’s why storytelling is more than a marketing buzzword; it’s a valuable tool that can attract more advocates, volunteers and donors to your cause.

But many small to midsize nonprofits, start-ups and social enterprises don’t know how to identify, share and promote their stories. Nor do they know how to arm the advocates they do have — like their board and other volunteers — with the “elevator pitch” of what the nonprofit actually does. That’s why we’ve assembled a panel of professional marketing experts with deep experience with nonprofits to share their insights and advice.

The panel is targeted at people who are tasked with growing their audience, driving donations and increasing volunteerism. It will help nonprofits, social entrepreneurs, marketers, writers and content makers….

Recognize a good success story and the best way to tell it
Connect your stories to new and emerging audiences
Create an “elevator pitch” you can give to your board to share your organization’s mission
Create social media content that inspire people to help
Know how to work with a contractor or agency to help you find and share your stories

REGISTER HERE for #CONTENTTHATMATTERS, Wednesday, June 24, 6-8 pm at Google Fiber Space.


Event speakers include:

Aaron Weiss, Founder/Director of One Story Productions, an Austin-based production company, specializing in creating video content for organizations large and small. He partners with non-profits and businesses to tell the story behind their missions; clients include Explore Austin, UNESCO International Fund for Cultural Diversity and It’s Time Texas.

Rachel Clemens, President & Founder of Creative Suitcase, an Austin advertising agency that has worked with local nonprofits like The Long Center, KUT, Austin Chamber and United Way for Greater Austin as well as for-profit clients like Central Market, HomeAway and Dell.

Mando Rayo, CEO & Engagement Strategist of Mando Rayo Collective, a multi-cultural marketing firm. Mando spent almost a decade as a director at United Way for Greater Austin before embarking on mutli-cultural engagement. MRC has worked with nonprofits like KLRU and Austin Opera as well as for-profit clients like Whataburger and People en Espanol.

Marty Butler, Co-Founder and Creative Chief of the creative communications firm Butler Bros, Marty is an adept visualizer of what’s new with a gift for spotting and cultivating rare talent. The Butler Bros serve and support local nonprofits like AHB Community School, Austin Parks Foundation, Farm Share Austin, Livestrong Foundation, Thinkery and The Trail Foundation as well as for-profit clients like Southwest Airlines, Real Ale Brewing and Sweet Leaf Tea.

Monica Maldonado Williams, Founder/CEO of GivingCity Austin, Monica has more than 20 years as a communications/marketing professional — and much of that as communications and marketing director for nonprofits and associations. Monica meets with nonprofits to advise them on storytelling, media outreach, branding and building a community.

REGISTER HERE for #CONTENTTHATMATTERS, Wednesday, June 24, 6-8 pm at Google Fiber Space.


About givingcityaustin 873 Articles
GivingCity is Austin's only cause-focused media company helping people and organizations understand our community and inspiring them to make it better. Online, in print, broadcast and live. Learn more.

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